How observing fans of the TV game show, The Million Pound Drop, helped Channel 4 to maximise advertising revenue.

How we helped Cancer Research UK to find a new generation of legacy-givers.

How we helped The Coca-Cola Company to see sports drinks differently in three fast-growing cities.

How redefining Christmas helped Hallmark Cards to create a new and successful product line for M&S.

How Ethnographic Research and Solution Thinking Disrupted the Construction Landscape.

How understanding patient and medical stories and experiences creates empathy and disruptive innovations.