PROJECT-BASED WORK uses primary research and trends analysis to develop cultural insights that have direct relevance to your business questions, while challenging you with new perspectives.
How we carry out our research:
Projects aim to understand a specific area or theme of investigation that you want to explore by situating it within the context of the consumer. Central to our approach is Business Anthropology that focuses on understanding business and innovation questions from the perspective of the consumer or organisational culture. This enables us to develop actionable insights and new innovation opportunities by unearthing latent behaviours and needs of your consumers and employees.
In the field:
We are experts in exploring the deep-cultural factors that shape consumer behaviours, values and need-states. We do this by understanding your brand and business questions in the context of your consumers’ world. Our expertise in qualitative & design research, social science and trends enables us to identify the latent behaviours behind peoples’ choices in consuming the brands that they do and how brands and market categories impact on consumer culture.
The methods we use include –
/ Mobile Ethnography
/ Ethnographic Interviews
/ Focus Group Conversations
/ Opinion Leader Interviews
/ Journey Mapping
We live in rapidly evolving and dynamic conditions that can be problematic and puzzling to navigate. JCIS offers our clients comprehensive cultural trends analysis of diverse and complex subjects in order to contextualise business questions and root strategies in real world cultural ecosystems.
This can encompass surveys of current global cultural trends, extrapolated current conditions to discover near-future trends that will come to influence and affect you business and research-grounded speculated futures to equip you to anticipate and induce future consumer markets.
JCIS provides evocative thought-pieces, white papers and presentations, including infographics and illustrations, to give you a firm understanding of the cultural trends that encircle your business and the trends that will come to direct your decisions.
Our research projects follow a process that guarantees our clients actionable insights for innovation.